Aisya Diva Anwagodsa (0365505)

  <iframe src="https://drive.google.com/file/d/1C6S8jEwHl4kV3OT6J474hD6Vx-q1qW4S/preview" width="640" height="480" allow="autoplay"></iframe>

  Group 1: Aisya Diva Anwagodsa (0365505) Khu Ying Ying (0357306) STRENGTHS:  Strong Brand Recognition: Their logo is very consistent, even after the rebranding, typeface, and the same color palette, making people easily recognize the new face of the product. Good management of supplies: They can maintain their quality in different branches. Largest coffee and baked goods in the world (alternative). WEAKNESS:  Relying on the US market.  In some countries, Dunkin’ is not as famous as they are in the USA. Some people do not even recognize their rebranding. A name change is long overdue: After the advertisement campaign America Runs on Dunkin’ they should have changed the name immediately. OPPORTUNITIES: Healthy Menu Adaption: In 2024, around 589 million adults have diabetes with more than 80% living in low- and middle-income countries [1]. Dunkin' can respond to increasing health concerns by: Option 1: Introducing healthier menu items such as whole-grain bread, low-fat...

  Exercises - Packaging Design Analysis 1. Gula Nira Comel Fig. 2.1 Gula Nira Comel Gula Nira Comel is a Malaysian brand of solidified sugar that is made of coconut or aren sap.  This product is usually used for cooking sweets. Functionality: Gula Nira Comel is a product that sells solidified sugar.  The packaging was made of plastic, which is good at protecting the goods inside, but can easily melt the sugar if the product is stored in a hot place (The store where I bought the product places this product on a room temperature shelf, and some of the products have already melted).  So, using plastic might not be the best option, because during shipping, the products can be melted easily too. Aesthetic & Visual: Aesthetically, the product does not resemble a good visual, the layout feels rushed, like all of the contents are just dumped on the label.  The use of the picture that overlaps with the brand's name is distracting, as the color of the font and the p...

MLE - Multidisciplinary Learning (Packaging & Merchandising Design) 25/4/25 1.1 MLE Briefing 25/4/25 Fig. 1.2 Notes In our first week, our class session was replaced by a briefing for another module.  The module was Packaging & Merchandising Design.  In the briefing, all of the design students were introduced to a collaboration between the business students and the psychology students. This collaboration will revolve around the final project of business school, which is to make a product.  Each major has its own job as described below: Business students: Focusing on the product, financial plan, competitive analysis, etc. Graphic design students: Helping business students in making packaging for their product. Psychology students: Marking plan, competitive analysis, and market analysis. Our main focus as graphic design students is to make the packaging, which is why during the brief, all of the groups presented their product and their vision on why they decided to ...

5/3/2025 - 19/3/2025 (Week 1 -Week 7)  Aisya Diva Anwagodsa (0365505)  Publishing Design / Bachelor of Design (Hons) in Creative Media  Task 1 - Exercise Table of Contents Lectures Instruction Exercises Feedback Lectures Lecture #1 - Book The book is the oldest format of publishing, and most important advances in publishing were centered around the book.  A book is a medium to document and transmit ideas, knowledge, records, history, and so much more. A discussion session (one-way) Question: What factors influence and determine the format of a book? (Questioned by Mr. Vinod) Answer by Mr. Vinod: It depends, as a designer, we have to make sure that our design can work based on its function.  In this case, Mr. Vinod gave an example: if he were about to create a book, he would see the target audience.  If the book was meant for kids, he would make the size compatible for the kids' hands, also if the book is for babies, the material should be sturdy/strong enou...