Aisya Diva Anwagodsa (0365505)

 (Week 1 - Week 14)  Aisya Diva Anwagodsa (0365505)  Creative Brand Strategy / Bachelor of Design (Hons) in Creative Media  Task 4 - Final Compilation Projects Task 1 Fig. 1.1 Task 1 Research PPT Fig. 1.2 Task 1 Research Doc Task 2 Fig. 1.3 Task 2 PPT Fig. 1.4 Moodboard Task 3 Fig. 1.5 Task 3 PPT Reflection Overall, what I learned from this module is that creativity goes beyond making something visually appealing.  It is also about being strategic and thoughtful in how the message is communicated.  Through the tasks, I realized that a successful campaign does not always require a big or complex execution.  Instead, it is about creating something that captures people’s attention and delivers a meaningful impact to the target audience.  This process challenged me to experiment more with design, which was both exciting and a great learning experience. I also gained a deeper understanding of what it truly means to understand a brand and how the real...

(Week 6 - Week 13)  Aisya Diva Anwagodsa (0365505)  Creative Brand Strategy / Bachelor of Design (Hons) in Creative Media  Task 3 - Campaign Branding Table of Contents Lectures Instruction Task 3 Campaign Video Website Instagram Post Final Submission Feedback Reflection Lectures All exercises in  Task 1 Instruction Task 3 In this task, we finalize everything we do in tasks 1 and 2 based on the feedback we received from the research into websites.  During this task and Ying Ying focused on creating ig post design and making the website.  To make the work effective, Ying Ying divided our task. She will be in charge of making the ig post design and posters, and I will do the website. Video Before starting on the website, we also make a video campaign for Dunkin', we wanted the campaign to be straightforward to the customer, we make a step by step video for it.  As we don't have a real Dunkin' cup and after counting on the budget, it will be more practical...

(Week 1 - Week 6)  Aisya Diva Anwagodsa (0365505)  Creative Brand Strategy / Bachelor of Design (Hons) in Creative Media  Project 2 - Ideation & Design Direction Table of Contents Lectures Instruction Task 2 Feedback Reflection Lectures All exercises in Task 1 Instruction Task 2 Task 2A: Ideation From the Brand Touch Points identified in the previous task, our group will continue researching application references that represent or symbolize my Brand Campaign.  I will select only the most relevant ones that are unique and really portray the subject in every context to build my Critical Application List. Since the purpose of #DUNKinDoodle is to make the brand changes spread easily to people by using coffee cup as a medium, in here we wanted to focus on promoting the cup itself. That's why we decided to focus more on social media and website as a platform to promote and communicate the campaign to customers.  We also take on the SWOT analysis from the previou...

(Week 1 - Week 4)  Aisya Diva Anwagodsa (0365505)  Creative Brand Strategy / Bachelor of Design (Hons) in Creative Media  Project 1 - Case Study & Campaign Proposal Table of Contents MLE Meeting Lectures Instruction Task 1 Task 1A Task 1B Feedback Reflection MLE - Multidisciplinary Learning (Packaging & Merchandising Design) 25/4/25 1.1 MLE Briefing 25/4/25 Fig. 1.2 Notes In our first week, our class session was replaced by a briefing for another module.  The module was Packaging & Merchandising Design.  In the briefing, all of the design students were introduced to a collaboration between the business students and the psychology students. This collaboration will revolve around the final project of the business school, which is to make a product.  Each major has its own job as described below: Business students: Focusing on the product, financial plan, competitive analysis, etc. Graphic design students: Helping business students in making packag...

  Group 1: Aisya Diva Anwagodsa (0365505) Khu Ying Ying (0357306) STRENGTHS:  Strong Brand Recognition: Their logo is very consistent, even after the rebranding, typeface, and the same color palette, making people easily recognize the new face of the product. Good management of supplies: They can maintain their quality in different branches. Largest coffee and baked goods in the world (alternative). WEAKNESS:  Relying on the US market.  In some countries, Dunkin’ is not as famous as they are in the USA. Some people do not even recognize their rebranding. A name change is long overdue: After the advertisement campaign America Runs on Dunkin’ they should have changed the name immediately. OPPORTUNITIES: Healthy Menu Adaption: In 2024, around 589 million adults have diabetes with more than 80% living in low- and middle-income countries [1]. Dunkin' can respond to increasing health concerns by: Option 1: Introducing healthier menu items such as whole-grain bread, low-fat...