Creative Brand Strategy - Final Compilation

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 (Week 1 - Week 14) 

Aisya Diva Anwagodsa (0365505) 

Creative Brand Strategy / Bachelor of Design (Hons) in Creative Media 

Task 4 - Final Compilation

Projects


Fig. 1.1 Task 1 Research PPT


Fig. 1.2 Task 1 Research Doc

Fig. 1.3 Task 2 PPT

Fig. 1.4 Moodboard



Fig. 1.5 Task 3 PPT


Reflection

Overall, what I learned from this module is that creativity goes beyond making something visually appealing.  It is also about being strategic and thoughtful in how the message is communicated.  Through the tasks, I realized that a successful campaign does not always require a big or complex execution.  Instead, it is about creating something that captures people’s attention and delivers a meaningful impact to the target audience.  This process challenged me to experiment more with design, which was both exciting and a great learning experience.

I also gained a deeper understanding of what it truly means to understand a brand and how the real industry works (like a vision of it), which made this module even more meaningful and made the learning experience feel more practical and valuable. It inspired me to keep improving my ability to connect creative ideas with strategic execution.  While I know there is still a lot for me to learn, I truly enjoyed the process and feel more confident about applying these lessons in future projects.

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