Aisya Diva Anwagodsa (0365505)

(Week 1 - Week 14)  Aisya Diva Anwagodsa (0365505)  Minor Project / Bachelor of Design (Hons) in Creative Media  Table of ContentsgLectures Lectures Instruction Task 1 Final Submission Task 2 Final Submission Task 3 Reflection Lectures Week 1: Introduction to Design Thinking Design Thinking is introduced as a problem-solving methodology that prioritizes human needs and creativity. It is a non-linear, iterative process that helps tackle complex challenges by focusing on empathy, ideation, prototyping, and testing. The week emphasizes the importance of collaboration and innovation, setting the foundation for understanding how Design Thinking can be applied across various industries and scenarios. Key takeaways: Overview of Design Thinking as a human-centered, iterative approach to problem-solving. Emphasis on empathy, collaboration, and creativity in addressing complex challenges. Week 2: Empathy in Design Thinking Empathy is the cornerstone of Design Thinking, as it involv...

 (Week 1 - Week 14)  Aisya Diva Anwagodsa (0365505)  Creative Brand Strategy / Bachelor of Design (Hons) in Creative Media  Task 4 - Final Compilation Projects Task 1 Fig. 1.1 Task 1 Research PPT Fig. 1.2 Task 1 Research Doc Task 2 Fig. 1.3 Task 2 PPT Fig. 1.4 Moodboard Task 3 Fig. 1.5 Task 3 PPT Reflection Overall, what I learned from this module is that creativity goes beyond making something visually appealing.  It is also about being strategic and thoughtful in how the message is communicated.  Through the tasks, I realized that a successful campaign does not always require a big or complex execution.  Instead, it is about creating something that captures people’s attention and delivers a meaningful impact to the target audience.  This process challenged me to experiment more with design, which was both exciting and a great learning experience. I also gained a deeper understanding of what it truly means to understand a brand and how the real...

(Week 6 - Week 13)  Aisya Diva Anwagodsa (0365505)  Creative Brand Strategy / Bachelor of Design (Hons) in Creative Media  Task 3 - Campaign Branding Table of Contents Lectures Instruction Task 3 Campaign Video Website Instagram Post Final Submission Feedback Reflection Lectures All exercises in  Task 1 Instruction Task 3 In this task, we finalize everything we do in tasks 1 and 2 based on the feedback we received from the research into websites.  During this task and Ying Ying focused on creating ig post design and making the website.  To make the work effective, Ying Ying divided our task. She will be in charge of making the ig post design and posters, and I will do the website. Video Before starting on the website, we also make a video campaign for Dunkin', we wanted the campaign to be straightforward to the customer, we make a step by step video for it.  As we don't have a real Dunkin' cup and after counting on the budget, it will be more practical...