Brand Corporate Identity - Task 1: Breaking Brand
23/9/2024 - 14/10/2024 (Week 1 - Week 4) Aisya Diva Anwagodsa (0365505) Brand Corporate Identity / Bachelor of Design (Hons) in Creative Media Task 1 - Breaking Brand TABLE OF CONTENT Lectures Instruction Task 1 Process Final Result Feedback Reflection Further Reading LECTURES 1. Introduction to the module: explaining about the module and the flow of the assignments. 2. Brand In the past, branding used to look painful. Today, branding is about making sure that something that is 'yours' will not be stolen. It used to be applied to humans or animals. Now a brand is not about ownership only, but something you say about it, but how people think about it. Branding is the process of giving a meaning to specific organization , company, product, or service by (actively) creating and shaping a brand in consumers' minds. It is a strategy designed by organizations to help people quickly identify and experience their brand, and give them a reason to choose their products o...