CREATIVE BRAND STRATEGY - MLE BRIEFING

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MLE - Multidisciplinary Learning (Packaging & Merchandising Design)


25/4/25
1.1 MLE Briefing

25/4/25
Fig. 1.2 Notes

In our first week, our class session was replaced by a briefing for another module.  The module was Packaging & Merchandising Design.  In the briefing, all of the design students were introduced to a collaboration between the business students and the psychology students. This collaboration will revolve around the final project of business school, which is to make a product.  Each major has its own job as described below:

  1. Business students: Focusing on the product, financial plan, competitive analysis, etc.
  2. Graphic design students: Helping business students in making packaging for their product.
  3. Psychology students: Marking plan, competitive analysis, and market analysis.
Our main focus as graphic design students is to make the packaging, which is why during the brief, all of the groups presented their product and their vision on why they decided to make the product.  Three products were presented, they are:
  1. Termo Brew: A coffee press that can be carry everywhere for a coffee lover, and this can be placed inside your tumblr.  In my opinion, this product was a solid idea and the group doing a great job on explaining their product.
  2. Glow & Flow: A hand fan product that can be personalized and has a lamp on it.  For me, there's still much room to improve.
  3. DYO: A Tumblr brand that offers a different design from usual Tumblr (can carry two different kinds of drinks).  From the presentation were not many ideas that I could get from them, but their video or the way they delivered the idea (which was done visually by video) is pretty solid.
After listening to the product presentation, all of us were told to form a group and then select which product we wanted to work on together.  After discussing with my group mates, we decided to work with the DYO group.  I personally think that working on this product will be fun, and there are many examples of similar brands that we can use as inspiration.  Also, as a person who brings a tumbler every day, this product is a steal!  At the end of the briefing, all of us joined a group chat created by the business school student and discussed the date we'll have a meeting to talk about this product further.

Reflection

To be honest, I did not expect that in this semester I would work with other students from different faculties, especially for the business students.  And because it's their final project, it kind of gives me a burden T-T (the expectation, and will it affect their final project?).  But I am glad that there's initiative from the university to make this collaboration happen, because it will taught me to work with other people who have a totally different perspective and workflow.  I hope that this project goes smoothly and the communication among the groups will go well.

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