Brand Corporate Identity - Task 2

14/10/2024 - 21/10/2024 (Week 3 - Week 5) Aisya Diva Anwagodsa (0365505) Brand Corporate Identity / Bachelor of Design (Hons) in Creative Media Task 2 - Logo TABLE OF CONTENT Lectures Instruction Task 2A Task 2B Process Brand Sketches Digitalization Document Setup GIF Final Result Feedback Reflection Further Reading LECTURES Positioning Positioning is the process of positioning your brand in the minds of the customers . This is referred to as a positioning strategy, brand strategy, or brand positioning statement. (Bueno, 2019). However Willis (2017) differentiates positioning and strategy, strategy itself is long-term planning, and is a map, while positioning is about 'position' or where you are placing yourself 'in the map'. - Our mission is to make a unique impression on our customers' minds, so they can associate something specific and desirable with our brand, that is differentiate your brand from others in the marketplace (Bueno. 2019). - Four different s...