26/9/2024 - 2/1/2025 (Week 1 - Week 14)
Aisya Diva Anwagodsa (0365505)
Digital & Social Media Communication / Bachelor of Design (Hons) in Creative Media
Task Compilation
TABLE OF CONTENT
- Lectures
- Instruction
- Task 1
- Task 2
- Task 3
- Feedback
- Reflection
LECTURESOn week 1 we were introduced to the module and the purpose. We also learned about terms that will be used in this social media.
We were taught by Mr. Asrizal about what social media is and user of it based on 4 things below:
- Demographic (based on users' gender, location, and age)
- Users' interests and behaviors (key attributes)
- What influences users to use social media
- Pain points and needs (key attributes)
Things mentioned above could help us to find out:
- Personalization (help us to manage our platform so it could attract followers)
- Know the audience
- Improve engagement
- Helping in choosing the right platform
Persona is a fictional representation of our ideal followers based on real data and market research. Persona includes:
- Name
- Age
- Gender
- Job role
- Pain points
- Preferred platforms
- Content References
- How they engage with brands
Week 4 - 10
From week 4 onwards, we are focusing on making the idea or content planning for our clients, and this is in the form of a group discussion with Mr. Asrizal.
Week 5
Mr. Asrizal also invited a content creator, Fadhlan Khalid who shares tips and tricks about photography on TikTok. During the class, we were taught how to utilize CapCut to produce a video and using some of its features which are templates and automatic captions.
shooting technic:
- orbit = like the planet
- pushing in/pushing out
- panning = the phone is the one that move
- static = good to shot moving object
- POV
- zoom in/zoom out
How to edit faster:
- we can use beat and capcut will generate
- use template
- b-roll
- overlay
- captions
Below is my practice:
Fig. 1.1 Video practice Using Template
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Fig. 1.2 Video Practice Using Automatic Caption & Voice Changing
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Week 7
We joined a webinar about UGC and The Evolving Landscape of Social Media Marketing by Danish Mokhtar. Here's some of points I took during the webinar
how effective you content, followers (kinda) does not matter?
UGC = User Generated Content
KOL Means that: the expert
visibility: influencer
ugc: 5000 followers micro and makro 10000
How to content
Real time strategy:
- adapt to trend
- test and pivot content quickly
- use data to optimize fast?
relatability is king=
- local content wins over generic
- authentic story build audience trust
- reflect, real, everyday, experience
Modern advertising framework:
1. define who you want to reach
2. use platform knowledge and cultural signals to create strategic content.
3. leverage insights from data and comments to decide what ads to run and what to build on further for higher production pieces of content
UGC MATTERS:
1. testing and refinement
2. Brand perception
3. audience resonance
4. Low-risk high-reward: gather feedback and minimize marketing risks.
If we want to use ugc, don't do too much hard selling
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INSTRUCTION
TASK 1
In task 1 we had to find a client who would help us apply our knowledge from this module to manage their social media. Our client is a small business that works in a food & beverage industry called Simply Fluffy. A little flashback, before getting to work with Simply Fluffy, we've tried to approach other businesses and most of them refused to work with us or not replying our messages. We got a client which run a business in the food & beverages industry as well, it is a small business named 'Rumah Kue Juan'. Unfortunately, this business is out of our league because it is in Indonesia. After doing a consultation with Mr. Asrizal, it is better for us to get clients that operate in Malaysia as well. So, we decided to approach a small booth in Taylor's SLC and found our current client, Simply Fluffy.
Our first task required us to collect data from the client, so we interviewed the owner (Ms. Audrey) regarding her business. Below is the data we collected:
Fig. 1.3 Interview with Simply Fluffy
(14/10/24)
Fig. 1.4 Analysis of Brand Information Study
(15/11/24)
TASK2
In task 2 we should make a persona of the client's followers. As mentioned in the lectures, persona aims to be the representation of our clients' followers based on real data. Most of the data we collected through our client's Instagram page, where the owner usually post in a Instagram highlight about her clients' feedback about the soft cookies. Here is the Instagram page
@simplyfluffy1.
Fig. 2.1 Emphaty Mapping & Persona
(15/11/24)
From this week our group also started making content for our clients, for the process and files can refer to this
spreadsheet.
TASK 3
In task 3, we continued our content planning and managing our client's social media account. In this task we faced a difficult condition where our client refused to let us handle her account professionally, however, both sides (our group and our client) agreed that every week we would send her the contents we planned for her accounts. Need to be noted that, in our case, we're looking for awareness and organizing the account, because previously our clients did not emphasize her current business as a soft cookie seller.
Before we started making the content, we made sure that our clients agreed with our planning, so made a proposal regarding what content that we will make for her business account.
Fig. 3.1 Content Proposal
(24/10/24)
The final decision of what contents are eligible, based on our client is listed in our
content planning sheets including all of the process, old and revised contents.
Fig. 3.2 Content Spreadsheet
(19/12/24)
For me, I handled 3 contents. Most of them were purposely made to be informative content for the followers.
1. Matcha Gotcha
This content was initiated because we want to introduce Simply Fluffy's matcha series. The content was in the form of a carousel post. In total, there are 6 slides of content and 5 matcha flavors in it.
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Fig. 3.3 Matcha Gotcha
(7/11/24) |
File location: https://drive.google.com/drive/folders/1aneknCkHe9UrpSG6HBkthelIMmMcHs9V?usp=drive_link
2. Catch the cookie
Catch the Cookie is a timing game, that aims to interact with followers by testing their agility in catching the object within its shadow.
Fig. 3.4 Catch the cookie
(5/12/24)
File location: https://drive.google.com/file/d/1ev-iKh37ehBlZxScDOtC5B5Abcs_kXod/view?usp=drive_link
3. What is your type of cookie?
This content was made to help cookie lovers find cookies that are suitable for their taste. With a picture carousel showcasing a variety of cookies and flavor descriptions, we make it easy for our followers to choose their favorite when they visit the stall.
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Fig. 3.5 What is your type of cookie?
(5/12/24) |
File location: https://drive.google.com/drive/folders/1_qDmYWPwTFFTkPjMNtwRP1crL3v9Ye8h?usp=drive_link
Along with that, in this final task, we should do a group presentation regarding our process in this project. Below is our presentation slide:
Fig. 3.6 Group 6 Presentation Slides
(19/12/24)
Group 6 members' e-portfolio
FEEDBACKS
Week 5
- Settle the content planning and start on the personas
Week 6
- As a group, it would be better if we do not only follow what the clients want but also suggest what is best to our client
- Some of the pictures need to be adjusted (hue, saturation, etc)
REFLECTION
Through this module, I learned more about social media and its impact. Not only about the material, but I also practiced creating social media content and using video editing applications effectively. I learned how to plan the content to be used for clients. As a group member, I also learned to share tasks and help provide ideas and solutions when facing problems as a group.
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