Task 3: Concept Presentation
5/3/2025 - 19/3/2025 (Week 5 -Week 7)
Aisya Diva Anwagodsa (0365505)
Major Project 1 / Bachelor of Design (Hons) in Creative Media
Task 3
Table of Content
- Instruction
- Task 3
- Week 5
- Week 6
- Feedback
- Reflections
Instruction
Task 3
Making Logo, Packaging, Cards and Book Layout - Week 5
Recapping our progress from the previous task, we should prepare the book that consists of all of the folklore that we will use in the game and have the logo on week 6. In this matter, me and Lizzie will be in charge of designing the logo, book cover, and packaging. While Ying Ying and Sheryne will be focus on the card design.
For the logo, we want to incorporate something simple with a touch of Indonesia's element. At first, I made some logo sketches that could be applied to our game. Below are some of my ideas:
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| Fig. 1.1 Page 1 |
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| Fig. 1.2 Page 2 |
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| Fig. 1.3 Page 3 |
It can be seen that I'm trying to add a curve/spike element in our wordmark because I was inspired by Keris' handle which has a 't' shape and has certain curves in its design. It can be seen in Fig () page 3, the third logo, I sketched a logo that has 'Pohon Wayang' known as Gunungan in the middle of the wordmark. I initiated to put the Gunungan as the separator and a touch of Indonesian element in our logo. Gunungan itself is a symbol in Wayang Kulit that tells a relationship between humans and god, they usually have different motifs. After we decided to use Gunungan, Lizzie made the Gunungan using Adobe Illustrator, while I tried to digitize my drawing. Later on, once we finished with the digitalization we incorporated our work.
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| Fig. 1.4 Wordmark digitalization attempt |
Not only tried on the sketch that I made, but we also tried to combine the logomark with the other type of fonts as below:
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| Fig. 1.5 Gunungan concept by Lizzie |
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| Fig. 1.6 Logo variation (all logos on the right are based on Lizzie's idea) |
Other than our initiated logo, Lizzie also prepared another variation of the logo which can be seen on the right (wordmark only). After a long discussion, our team decided to stick with the Gunungan logo and finalize it by making the logo guidelines:
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| Fig. 1.7 Logo guideline |
During week 5 I also made a sketch of the packaging. Me and Lizzie had a discussion about the packaging. We want to go with a simple and elevated design for the packaging. based on my sketch, our idea is to make a hard-box packaging that contains 2 slots for putting the card and a small pocket on the box cover:
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| Fig. 1.8 Packaging design idea |
We also made another option of drawer packaging, because we thought that it would be nice, but after thinking further, we decided to stick to the first sketches because it was more practical.
Next, we continued to proceed with the layout design. For the layout, Lizzie was in charge of designing the layout since she had taken the publishing module, while me in charge of making the cover design for the book and each chapter:
For the book cover, I used the Gunungan element from Lizzie and then modified the pattern in it to be a book cover element:
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| Fig. 1.8 Design process book cover |
I made different variations of the covers, and I also played around with stripes and textures, but somehow it's not appealing because our concept is something simple and the idea of using stripes and texture seems like appears out of nowhere and not consistent with the branding. So I made another version (bottom left) that looks simpler compared to another design. On the other side, Ying Ying and Sheryne also work with the card illustration, as we discussed before the character cards will be determined by the characters' personalities and descriptions of their background. After finished with all of the item we printed out all of the elements of our game such as cards and book.
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| Fig. 1.10 Printed card design |
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| Fig. 1.11 Printed book |
We printed the book and the card on campus and cut them by ourselves, that is why it doesn't look neat T-T
Logo finalization, book layout, and packaging design - Week 6
During week 6, we showed all of our logo variations and printed items to Ms. Vitya and Ms. Anis. Turned out that our lecturers think that the original arrangement (Gunungan in between the wordmark) works better than other variations. They also examined our book layout and cards. From there we got some feedback:
- For the book cover design, we probably should make the stoke thinner and not overuse the curved elements.
- Apply the curved elements on the pages to introduce each region.
- Too many white spaces.
- The layout was inconsistent.
- Draw the characters on the card from different angles to give a better experience in playing the game. Apply elements from the Gunungan to the card design
After receiving the feedback we continue to improve the design. As I got the feedback for the cover design, I edited the line to be thicker and have different widths (so it's like drawn by a calligraphy pen, something like that)
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| Fig. 2.1 Chapter separator cover |
It can be seen that the line is getting thinner as it flows from the top to the bottom. And for the main cover of the book, I made a frame using the curves as well, I had to simplify the curves and made some adjustment.
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| Fig. 2.2 Main cover design |
The current design looks better in my opinion. The design also pulls elegance and simple at the same time. I also made the packaging cover design. I made 8 options using different arrangement and spacing for the elements.
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| Fig. 2.3 Packaging cover design |
The selected design is the number 7 (the bottom left). At the same time after I finished making the packaging, I helped Sheryne to digitize the card frame and make the Sumatra batik motifs in Adobe Illustration and put the illustration that she and Ying Ying made. For the illustration card, Lizzie applied our Gunungan icon and use the curl element from the cover then placed it at the bottom of the illustration card. For the card size itself, we used tarot card size for readability purpose, so the player could see the description clearly.
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| Fig. 2.4 Card and batik motifs digitalization |
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| Fig. 2.5 Narrative card |
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| Fig. 2.6 Packaging structure Adobe Illustration |
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| Fig. 2.7 Packaging blender |
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| Fig. 2.8 Mockup application Photoshop |
After done with the digitization, we printed our cards. We chose 310GSM for the main material with the glossy finish. As for the book, we chose art card 310GSM for the cover (dove finish) and 157GSM for the art paper and the booklet was staple bound. After finishing the printing stuff, on the same day, we continue to fix and revise our ppt slide.
Printing final result:
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| Fig. 2.9 Printing final result |
Fig. 2.10 Booklet
PPT:
Feedback and PPT Finalization - Week 7
In week 7, we presented all of our progress throughout the week and got some feedback from Ms. Vitya. Most of our feedback regarding the presentation was we were too focused on explaining our research data so we did not explain the game workflow in more detail, we also received feedback on our illustration that still can be improved especially in the style consistency. After receiving the feedback we add more slides to our ppt and finalized it as below:
Final PPT:
Feedback
Week 6
Specific Feedback:
- The strokes of the curves are too thick, still can be improved by make it more thinner and mak the shape more natural.
- The illustration can be drawn from different angles to make the card look more interesting.
- The layout needs to be consistent
- For the logo option, placing the icon in between the wordmark works better.
Week 7
Specific Feedback:
- Illustration needs to be consistent, from the style, color scheme, and the placing. Because some characters were placed in different proportions on the card.
- The flow of the presentation was good, but needs to be more focus on explaining the game mechanism instead of the data.
Groupmates' Blog:
Reflections
Experience: I did not expect that this semester would be so heavy (compared to a long semester). From the ideation process until execution, I and my groupmates faced a lot of challenges, as I mentioned in the previous e-portfolio, working in a group was not easy at all. But I am glad, that me and my mates made it until the end. I am sure that all of us are doing a great job, even with all of that sleepless night. However, there's still a lot of improvement that we should do in developing this game. But I'd like to take this opportunity to express my gratitude to all of my groupmates, thank you for the hard work and all of the laughter, because working with Lizzie, Sheryne, and Ying Ying has been a pleasure for me, they are easy going and can make a stressful situation less stressful. I also want to thank Ms. Anis and Ms. Vitya, because without their advice we may not be able to reach this point.
Observation: I realized as a graphic design student, in a group project besides the aesthetic we have to maintain consistency, especially in making the design because, in our case even though we made a design from the same elements and the same direction, we still produce a totally different style. I think we have to figure out how the job division will be divided in the next project. Because I did not think two different people doing the same work could produce the same result, or maybe it could happen but required a lot of exercise and experience in working together.
Findings: This module has taught me a lot of things, especially in communicating with my groupmates, also in how we respond and proceed with feedback from others. I found it stressful at first, especially when there were a lot of ideas that popped up from different people and how to find the outline so we could combine all of the ideas, but as time went on, I was able to follow the pace and started to feel the rhythm in finding the solution. The key is communication and don't hesitate to ask question when we feel lost during the discussion or ideation process.
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